Search Engine optimization

What is SEO - Search Engine Optimisation?

If you have a website, the chances are high that people are searching for your products and services every day.

However, unless your site has integrated search engine optimisation (known as SEO or SEM for short) techniques from the outset, it is unlikely that these visitors are actually finding your site. Put simply, search engine optimisation or search engine marketing is the process of ensuring that potential customers find you (as opposed to one of your competitors) when they search the web at one of the major search engines.

While the basics of SEO are reasonably widely known and well-documented, like any specialist discipline, effective search engine optimisation is best performed by experts in the field. With competition for placements now so fierce, and the criteria for good performance more complex than ever, you need an partner you can trust.
Just submitting your site to the seach engines and waiting IS NOT ENOUGH!

Why do I need it for my website? Consider this ....

1. Your customers are on the Internet and they have money

More than 1 billion people use the Internet (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spend more than $143.2 billion online per year.
These people have money, they want to buy and they could be your customers.

2. Your customers use search engines

More than 80% of all Internet users find new websites through search engines (Source: Georgia Tech/GVU Users Survey). That means that millions use search engines every day to find websites.
Proximity Solutions helps you to make sure that these people will find your website and not other sites.

3. These people are interested in your goods and services

Search engine users are some of the most qualified and motivated visitors to your website you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.

We help you to get your website in front of these potential customers. In other words, we help you to make sure that your website is seen by people who want to buy your goods and services.

Why do you have to optimise your web pages?

Some people think that it is enough to submit a website to as many search engines as possible to get high rankings. Unfortunately, that is not the case. If you do not optimise your web pages properly, then you won't get high search engine rankings. In fact, using such techniques can have an adverse affect on your site and some unethical approaches to getting your site listed can lead to it being banned all together.

As well as offering a full optimisation service, we can also help you with your keywords and provide current and recommended keyword analysis to help you achieve your goals.

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